Ideas – See the most successful existing content related to your topics.This template is also comprised of three sheets: This unique tool pulls data from the world’s biggest news and content sources to help you track what’s trending across the web and find topic inspiration related to your content niche. Guest Posters – track who will guest post on your site to help earn backlinks and greater visibilityīuiltvisible’s Content Strategy Discovery Tool.
Article Ideas – list ideas based on keyword research from tools like Ahref’s or SEMRush.Goal Tracking – set your sales, conversion, and traffic goals to be calculated monthly.Setting well-defined goals and tracking their progress is one of the surest ways to keep your team accountable and your efforts focused.Įffective goal tracking also helps you recognize when certain strategies aren’t working and it’s time to pivot, or when you need to do more of something that’s proving successful. I like this template for its incorporation of goal tracking. Growth Machine’s Wiki Strategy Spreadsheet Analytics Dashboard – Monthly tracking of key KPI metrics.Editorial Calendar – Maintain a detailed publishing schedule that also outlines keywords, CTAs, category, and content type.Ideation – Track article ideas by keyword, category, and level of priority.Metric Benchmarks – Track key content marketing KPIs before and after content marketing initiatives.SEO Audit – Know where you rank compared to your competitors for your most important keywords.It aims to keep all of your initiatives - strategic and executional - in one place. I developed this Google sheet content marketing strategy template over time to cover all of the most important components of your content strategy. I’ll start with the tool we use at Marketing Insider Group. Google sheet templates can also be used for SEO-centric efforts like keyword research, pursuing featured snippets, and identifying content gaps.ġ0 Google Sheet Templates for SEO and Content Marketing Content Strategy MIG’s Content Strategy Dashboard.They can be used for single channels like social media, or cover multiple channels in one sheet. Content calendars help with day-to-day management of content publishing.Strategy-minded templates like data dashboards and goal trackers keep your content marketing efforts focused and on track.
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